FOR TRAVEL, LIFESTYLE AND PURPOSE-LED BRANDS

HI, I’M DANI

A woman with long wavy hair smiling, holding a closed laptop. She is wearing a white t-shirt, dark jeans, and a smartwatch. There is a large potted plant with big green leaves to her left and a light-colored wall with a whiteboard behind her. Part of a wooden table and a white chair are visible in the foreground.

FANCY SEEING YOU HERE!

Over more than a decade in marketing, content and editorial, I’ve helped brands communicate what they need to say in a way people actually want to hear.

Along the way, I've learnt good copy is about more than clever words - it's about understanding what matters to people and then shaping up messaging that meets them there.

Today, I help brands connect through storytelling and copywriting that’s grounded in editorial instinct, a little audience psychology and packed with a lot of brand personality.

words that move people

  • I help brands tell better stories about who they are, what they believe and why it matters. Together, we’ll uncover what it is that makes your brand stand out and I’ll weave that into all of your messaging.

  • I write copy that works hard but sounds fun. Think: business goals meet audience psychology meet words that people actually want to read. Websites, billboards, email, carrier pigeon - if you’ve got a message you need shared, I’ve got the words for it.

  • Who said purpose had to be so serious? I turn complex impact initiatives into messaging that makes sense to your customers, not just stakeholders. Because doing good is more than just the right thing to do - it’s a USP.

  • People connect with personalities, not companies. So, I create distinctive brand voices that people recognise and relate to. Would you want to buy something from your monotone finance professor? Me neither. A brand with an upbeat personality that makes you feel like part of the conversation? Count me in.

  • Alongside my brand storytelling work, I'm also available for editorial commissions covering travel, culture and positive impact. That same editorial instinct informs everything I do - finding the stories, angles and messages that people want to read.

LED BY STORYTELLING

BACKED BY STRATEGIC THINKING

HERE’S THE THING:

good stories don’t just inform

they make people care.

Humans have been telling stories since the beginning of time - it’s how we make sense of the world; they shape perception, inspire action, build trust and connect people.

That’s why storytelling sits at the heart of everything I do.

From clever website copy, to clear purpose and impact messaging, to a personality-packed tone of voice - I take every opportunity to tell a story that makes people feel something.

BECAUSE THEY WON’T REMEMBER WHAT YOU SAID, THEY’LL REMEMBER HOW IT MADE THEM FEEL.

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examples, you ask?

  • INTREPID FOUNDATION

    THE BRIEF:  Create an annual report that doesn't read like... well, an annual report.

    THE RESULT: I borrowed a few tricks from magazine land to deliver a collection of short stories, a beautiful design and an audience-first narrative that celebrated what thousands of donors achieved together that year. Most reports focus on company achievements; most reports collect dust; this one doesn’t.

    No digital dust here

  • Intrepid

    THE BRIEF: Help us communicate our impact initiatives in a way that lands with our customers.

    THE RESULT: Sometimes saying less really is saying more. I untangled 80+ web pages of information and distilled it into one central purpose hub with clear themes and messaging that made sense to customers, so Intrepid’s impact initiatives are easy to navigate and easy to care about.

    Say no more

  • RIGS RECOVERY

    THE BRIEF: Build us a tone of voice that educates without overwhelming people.

    THE RESULT: Back when recovery wasn't quite the cultural phenomenon it is today, I created a voice that made unfamiliar concepts feel approachable. It explained the science behind recovery without the jargon and sounded less like a textbook, more like the mate who always has surprisingly good recommendations.

I WORK WITH BRANDS THAT have

something to say

Whether you're purpose-led or simply passionate about changing your little corner of the world, I'm drawn to brands that believe in something beyond the product they're selling.

Maybe you’re a B Corp toilet paper that’s helping to reduce deforestation one roll at a time. Maybe you’re a travel company that’s in the business of connecting people and cultures the world over.

Whatever it is - if you're in the business of making life better, I’ll help your brand sound as good as the mission behind it.

need an extra creative brain?

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I can drop into your team to:

Shape the big idea with creative direction and messaging strategy

Find the words for campaigns, websites, brand platforms, verbal identity, editorial and everything in between.

Turn purpose, impact and sustainability data into stories that connect with people.

LET’S CHAT